Configure the goals for the calls from Ringostat

Once you set the call tracking for your web page, you’ll get all call statistics in your Google Analytics property.

Ringostat sends the information about the calls to Google Analytics as the events.

For using the call statistics in the most comfortable way, configure the goals for this events, so Google Analytics will calculate the goals for your calls.

Once you set the goals, you’ll be able to see the call statistics in your Google Analytics general and custom reports. 

    Setting up Google Universal Analytics goals

    To configure the goal go to the Admin menu and choose Goals in the View column.

    Then click on “New goal” button and set the required settings.

    Here are the goal types you can set:

    1. All categories of the call.
    2. All answered calls.
    3. All missed calls.
    4. All proper calls.
    5. The calls with a certain duration.
    6. Unique first calls.
    7. All the calls via Callback.

    Recommendation: configure the most important goals — for all call categories, all proper calls, all missed calls and all calls via the Callback widget. 

    All categories of the calls
    1. Set the required configurations in the first step.
    2. Then go to the second one and enter the name of the goal. Don’t forget to check the type for the goal as an “Event”.
    3. On the third step set the regular expression for the category field:

    (proper|no(\+| )+answer|busy|repeated|answered|failed|voicemail|extension)

    All answered calls
    1. Set the required configurations in the first step.
    2. Go to the second one and enter the name of the goal. Don’t forget to check the type for the goal as an “Event”.
    3. On the third step set the regular expression for the category field:

    (proper|repeated|answered)

    All missed calls
    1. Set the required configurations in the first step.
    2. Then go to the second one and enter the name of the goal. Don’t forget to check the type for the goal as an “Event”.
    3. On the third step set the regular expression for the category field:

    (no(\+| )+answer|busy|failed|extension)

    All proper calls
    1. Set the required configurations in the first step.
    2. Then go to the second one and enter the name of the goal. Don’t forget to check the type for the goal as an “Event”.
    3. On the third step set the value for the category field: proper.

    The calls with a certain duration
    1. Set the required configurations in the first step.
    2. Then go to the second one and enter the name of the goal. Don’t forget to check the type for the goal as an “Event”.
    3. On the third step set the regular expression for the category field: (proper|no(\+| )+answer|busy|repeated|answered|failed|voicemail).
    4. Then add the regular expression for the label field: ^([3-9]\d|\d{3,})$.

    This expression allows tracking the goals for the calls with duration from 30 seconds to 16 minutes.

    Unique first calls
    1. Set the required configurations in the first step.
    2. Then go to the second one and enter the name of the goal. Don’t forget to check the type for the goal as an “Event”.
    3. On the third step set the value for the category field: (proper|no(\+| )+answer|busy|repeated|answered|failed|voicemail)
    4. And don’t forget to add the value 1 in the action field



    All the call via Callback widget
    1. Set the required configurations in the first step.
    2. Then go to the second one and enter the name of the goal. Don’t forget to check the type for the goal as an “Event”.
    3. On the third step set the value for the category field: callback

    After you configure the goals for the call, all the statistics for the new calls will be shown in the main and custom report of Google Analytics. 

    Setting up Google Analytics 4 goals
    1.  All categories of the call.
    2. All missed  calls.
    3. Unique calls.
    4. All answered calls.
    5. Proper calls.
    6. Static calls.
    7. All the calls via Callback
    All categories of the call

    1. Go to the Configure section


    2. Open the Events menu and activate the conversion for the call event


    This goal includes all categories of the call: proper, missed, answered, repeated, failed, etc.


    All missed calls

    1. Firstly, create a Custom Definitions for the parameter the conversion will be based on.

    Go to the Configure → Custom Definitions and click Create custom dimensions


    1.1. Enter a name such as Call_disposition (without space).

    1.2. The default scope is Event. Do not change this value

    1.3. In the description enter Call disposition

    1.4. Select an event parameter such as “disposition”


    2. Let's set up the Audience.

    Go to Configure → Audiences section. And click New audience


    2.1. Then click Create a custom audience


    2.2. Enter a name for the new audience (for example, Missed calls). After that set up the conditions:

    2.2.1. Click Events and select call.


    2.2.2. Add the Call_disposition parameter that you’ve created earlier


    2.2.3. For conditions select "matches regex" and set the value: (CLIENT NO ANSWER|NO-FORWARD|NO ANSWER|BUSY|FAILED|VOICEMAIL|NO EXTENSION)


    2.2.4. Don’t forget to specify Audience Trigger without spaces. For example, Missed_calls.


    Save the audience.

    3. The last step is to set up conversion for this audience. Go to the Configure  → Conversions. And click New conversion event


    Give the conversion name the same as the audience trigger — "Missed_Calls" and save.


    Conversion events are automatically enabled.

    Unique calls
    1. Firstly, create a Custom Definitions for the parameter the conversion will be based on. 

      Go to Configure → Custom Definitions and click Create custom dimensions

    1.1. Enter a name such as Unique_call (without space).

    1.2. The default scope is Event. Do not change this value

    1.3. In the description enter Unique_call

    1.4. Select an event parameter such as “uniqueCall”

    2. Let's set up the Audience.

    Go to the Configure → Audiences section. And click  New audience

    2.1. Then click Create a custom audience

    2.2. Enter a name for the new audience (for example, “Unique calls”). After that set up the conditions:

    2.2.1. Click Events and select call

    2.2.2. Add the Unique_call parameter that you’ve created earlier.

    2.2.3. For the conditions select "exactly matches (=)" and set the value: 1

    2.2.4. Then specify the Audience Trigger without spaces. For example,“Unique_call”

    Save the audience.

    3. The last step is to set up conversion for this audience. Go to Configure → Conversions. And click New conversion event

    Give the conversion name the same as the audience trigger — "Unique_call" and save.

    Conversion events are automatically enabled.

    Answered calls

    1. Firstly, create a Custom Definitions for the parameter the conversion will be based on.

    Go to Configure → Custom Definitions and click Create custom dimensions


    1.1. Enter a name such as Call_disposition (without space).

    1.2. The default scope is Event. Do not change this value

    1.3. In the description enter Call disposition

    1.4. Select an event parameter such as “disposition


    Do not create this custom parameter if you have already created the same one before

    2. Let's set up the Audience.

    Go to the Configure Audiences section. And click New audience


    2.1. Then click Create a custom audience


    2.2. Enter a name for the new audience (for example, Answered calls). After that set up the conditions:
    2.2.1. Click Events and select call


    2.2.2. Add the Call_disposition parameter that you’ve created earlier


    2.2.3. For conditions select "matches regex" and set the value: (PROPER|REPEATED|ANSWERED)


    2.2.4. Don’t forget to specify Audience Trigger without spaces. For example, Answered_Calls.


    Save the audience
    3. The last step is to set up conversion for this audience. Go to Configure Conversions. And click New conversion event


    Give the conversion name the same as the audience trigger — "Answered_Calls" and save.

    Conversion events are automatically enabled.

    Proper calls


    1. Firstly, create a Custom Definitions for the parameter the conversion will be based on.

    Go to Configure Custom Definitions and click Create custom dimensions


    1.1. Enter a name such as Call_disposition (without space).

    1.2. The default scope is Event. Do not change this value

    1.3. In the description enter Call disposition

    1.4. Select an event parameter such as “disposition


    Do not create this custom parameter if you have already created the same one before 

    2. Let's set up the Audience.

    Go to the Configure Audiences section. And click New audience

    2.1. Then click Create a custom audience

    2.2. Enter a name for the new audience (for example, Proper calls). After that set up the conditions:

    2.2.1. Click Events and select call

    2.2.2. Add the Call_disposition parameter that you’ve created earlier

    2.2.3. For conditions select "contains" and set the value: PROPER

    2.2.4. Don’t forget to specify Audience Trigger without spaces. For example, Proper_Calls.

    Save the audience.

    3. The last step is to set up conversion for this audience. Go to ConfigureConversions. And click New conversion event

    Give the conversion name the same as the audience trigger — "Proper_Calls" and save.

    Conversion events are automatically enabled.

    Static calls

    1. Firstly, create a Custom Definitions for the parameter the conversion will be based on.
    Go to Configure Custom Definitions and click Create custom dimensions

    1.1. Enter a name such as Replace_Type (without space).

    1.2. The default scope is Event. Do not change this value

    1.3. In the description enter Replace_Type

    1.4. Select an event parameter such as “replaceType

    2. Let's set up the Audience.

    Go to the Configure Audiences section. And click New audience

    2.1. Then click Create a custom audience

    2.2. Enter a name for the new audience (for example, Static calls). After that set up the conditions:
    2.2.1. Click Events and select call.

    2.2.2. Add the "Replace_Type" parameter that you’ve created earlie

    2.2.3. For conditions select "exactly matches (=)" and set the value: static

    2.2.4. Don’t forget to specify Audience Trigger without spaces. For example, Static_Calls

    Save the audience.
    3. The last step is to set up conversion for this audience. Go to ConfigureConversions. And click New conversion event

    Give the conversion name the same as the audience trigger — "Static_Calls" and save.

    Conversion events are automatically enabled.

    Callback

    1.Firstly, create a Custom Definitions for the parameter the conversion will be based on.
    Go to Configure Custom Definitions and click Create custom dimensions


    1.1. Enter a name such as Replace_Type (without space).

    1.2. The default scope is Event. Do not change this value

    1.3. In the description enter Replace_Type

    1.4. Select an event parameter such as “replaceType

    Do not create a custom parameter if you have already created the same one before


    2. Let's set up the Audience.

    Go to the Configure Audiences section. And click New audience


    2.1. Then click Create a custom audience

    2.2. Enter a name for the new audience (for example, Callback). After that set up the conditions:

    2.2.1. Click Events and select call.

    2.2.2. Add the Replace_Type parameter that you’ve created earlier

    2.2.3. For conditions select "exactly matches (=)" and set the value: callback

    2.2.4. Don’t forget to specify Audience Trigger without spaces. For example, Callback


    3. The last step is to set up conversion for this audience. Go to ConfigureConversions. And click New conversion event

    Give the conversion name the same as the audience trigger — "Callback" and save.

    Conversion events are automatically enabled.

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