Insertion settings

You’ve already connected the sip-numbers to the project for tracking the traffic channels you use for promotions. Now, to configure numbers insertion for the project, go to the Insertion script settings.

To enable the numbers insertion on your web page you should configure several main settings:

  • Script settings
  • Geo configurations
  • Traffic channels
  • Phone number
  • Pools
  • Referral exclusion list
Script settings

This is the section with the numbers insertion script automatically generated for your project. First of all, to set the number insertion on your web page you should install this script on your web page.

Also, you can configure different extra settings for the numbers insertion script and the Callback widget here. 

Geo configurations

In this section you can set up the numbers insertion on your site for different regions:

  • for all regions:

  • or for the specific ones:

Traffic channels

Here you can configure the numbers insertion for the channel or a source the potential target client comes to your web page from.

To create one, click on “Add traffic channel” and fill up the form with the next details:

  • Name — the name of the traffic channel;
  • Group name — the name of the group which consists of a few similar channels;
  • Utm_source — bing, google, web-page, direct, etc.;
  • Utm_medium — the channel of the source: organic, cpc, referral, etc.;
  • Utm_term — the keyword of your advertising channel;
  • Utm_content — identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link;
  • Utm_campaign — the campaigns names of your advertising channel.

In case there’s no specific value for any of utm-parameters, you can use the regular expression “.*” for the all possible values of the utm-parameter.

You can get more information about the traffic channel settings following this  link.

Phone number

This setting allows you to configure the numbers insertion on your page by searching the specific number there.

All you need just to copy the phone number from your web page to the required field.

Pay attention: the number format should be the same as it has on your web page. That means, that you should cope it with the same spaces, just like on your web page. 


In this section, you can create different pools of numbers, which will participate call tracking.

To set one, fill up the form with the required details:

  • Name of the pool;
  • Type of substitution (dynamic is the default one);
    • Using the name of the pool as a call source;
    • Using the traffic channel settings as a call source.
  • Geo channel;
  • Traffic channels.

For example,

  • you want to set up the session-level based call tracking for all regions and traffic channels;

  • you are going to use combined call tracking: both session-level and (offline) source tracking.

Referral exclusion list

Referral traffic is the one that arrives on your website from another source, like through a link on another domain.

The referral exclusion allows you to cut off the referral traffic from the required domains, as it can be configured in Google Analytics as well. So, if the visitor comes from this traffic, the system won’t create the new session but keep the same one as it was created in the beginning.

For example, you have a few subdomains for your site like and In this case, you better add the main domain in the referral exclusion list with the dot (‘.’) in the beginning —

Once you set this configuration, the system will keep the same session for the visitor, which came from one subdomain to another.

Don’t forget to apply the settings you configured.

In case you need any assistance feel free to contact our Support team via chat or through the email

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